Audio Podcast Marketing

The amount of people who listen to audio podcasts or watch video podcasts is rising. By developing your own podcast to discuss industry trends or relay information to interested parties, you can begin generating a community of existing and potential customers. Podcasting is also a great way to establish yourself as an authority figure in your field.

Though mp3 and podcast marketing is a new field, Electric Lemonade can help you reach customers through this medium. Podcasts are a great way to reach out to people, at their convenience. Because podcasts can be loaded onto an mp3 player, you can consider this a portable means of marketing—one that can be listened to or watched while the interested party is exercising, driving, or working. Plus, hearing or seeing someone speak about a topic can be more compelling than reading words on a website.

Much like a video, a well-composed and informative podcast can generate a buzz about your business and brand. Interesting and entertaining podcasts may be passed on from the listener to friends, family, and colleagues.

Electric Lemonade can help you with every stage of putting together a high-quality podcast. Our team of professional copywriters will help you develop professional scripts based on the topics of your choice. Once the script has been completed and approved, our team will go to work recording and producing your audio or video podcast.

Producing a podcast and having it noticed by your target audience are two different things. Using our relationships with mp3 and video hosting services, we can make sure your podcast is visible to a wide range of people. This may include posting it on your website, podcast directory sites, or iTunes, where people can find your podcast (and hopefully subscribe).

Like other forms of Internet marketing, we can track how often your podcast is being downloaded or linked to. This lets you know how effective your podcast marketing is and lets you know that your hard-earned advertising dollars are going to work for you.

Are you ready to have your voice heard by a larger audience? Let Electric Lemonade produce your audio or video podcast.