Google Adwords Conversion Rate Optimization With HotJar

The cost for clicks will rise next year. The value of pay-per-click advertising with Google Adwords has risen sharply in the past two years as many businesses and organizations have moved their entire marketing budgets online. In addition, the removal the right-side advertisements in 2016 has added more appeal to pay-per-click advertisers since their ads are…

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Google Authoritative Rank

Are you a Google Authoritative Publisher? Google Authorship has come and gone, but Google now has been working on a patent that is referred to as “authoritative rank.” This is essentially an invisible “score” for digital authors across the web and social media that could affect content rankings based on the user’s search query. In…

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