Earning New Clients and Customers With Content Marketing
In the digital age, companies have to earn new clients and customers online by establishing trust. The most effective way to establish trust and a human connection with someone that you don’t know is through clear communication and information or content.
Information marketing or content marketing is the practice of educating your audience of prospective customers before you present your products or services.
Rising Above the Noise With Outstanding Content
As online attention spans decrease and the amount of published content increases, many organizations’ websites are sinking in a sea of sameness.
In order to stand out from the crowd, you will need to create compelling content that is relevant and has perceived value to the reader. In other words, the goal is to empower your potential customers and clients with content. Below is the recipe that we use at Electric Lemonade to produce the majority of revenue for our clients from Google and social media.
Step 1) Create Invaluable Content
“Invaluable content” is information that has value beyond estimation. It is something that an online community will link to or share on social media because it was helpful, useful, or entertaining.
Step 2) Create Invaluable User Experiences
An invaluable user experience is the interaction with a brand online that delivers an experience beyond the user’s expectations. Beautiful, intuitive design, and fast loading speed are key here.
Step 3) Engage Audiences
Your site, like your brand, is more than a pretty face. High-quality content that speaks to your audience of potential clients and customers will attract and hold their attention and keep them engaged.
Step 4) Establish Trust
You will earn the trust of your potential clients and customers and build an online reputation of integrity through open communication and transparency. Educational content about your brand, product, service, or industry that does not include a hard sell is the perfect foundation to build upon.
Step 5) Drive Action
Consistent creation of invaluable content and user experiences that engage your audience and establish trust will lead to behavioral actions. A behavioral action is what we deem a “conversion,” such as calling your business or filling out a web form, which will equate to more revenue and sales for your organization.