Law Firm Conversion Rate Optimization
As a business owner, the number one reason why you probably created your website is to convert visitors into new customers. However, if your conversion rate is not where you would currently like it to be, optimization can help. By creating high-quality content and conducting tests on your landing pages, you can increase your conversion rate as well as your return on investment.
The term "conversion" can refer to a number of actions that you would like a website visitor to take. For example, signing up for a newsletter, calling your office, downloading an app, or buying your product can all be considered conversions. Essentially, a conversion is any event that changes a visitor into a potential lead or customer.
Before you can optimize your website, you have to determine your baseline conversion rate. To do this, divide the number of sales you have made in a specific time period by the number of website visitors you have received. For example, if you receive 100 visitors to your website and 2 people buy your product, your conversion rate is 2%. Most Internet marketing experts consider 2% to be a good conversion rate; however, optimizing your website can lead to a higher percentage of conversions.
Conversion rate optimization consists of several components. First, you must create a user-friendly website with high-quality content. Next, you have to test your website to determine if all of the elements, such as layout, graphics, and text, appeal to visitors and lead to conversions.
There are several factors that play a key role in your conversion rate. Usability is one factor—your website should be easy to navigate and all of the links should work. You should also make it clear to visitors which action you would like them to take. For example, if you want a visitor to fill out an online quote, you should provide clear calls to action in the text and in graphic boxes.
Creating a sense of urgency can also entice visitors to take action. If you are offering a discount for a limited period, highlight your sale so visitors will contact you to learn more.
Electric Lemonade has successfully helped many business owners with conversion rate optimization, allowing them to bring in more customers and increase their revenue.