Extensive Keyword Research

A common mistake made by newcomers to search engine optimization is assuming that they inherently know which words or phrases potential customers are using to find their website. However, many keywords that may be common “industry terms” might be far different from what search users – the general public – might actually be using when completing a search query box. Only by doing extensive and ongoing keyword research is it possible to optimize keywords that will consistently generate greater traffic to your website.

You can make it easier for your website to be found if you immerse yourself in understanding the nuances of the language that your target audience might be using to search for the products or services you offer. Using appropriate keywords will also boost your search engine ranking, increasing your overall visibility on the Internet.

Not all keywords carry equal sway, even if they have the same basic meaning. For example, the words “lawyer” and “attorney” can be used interchangeably. However, extensive keyword research reveals that the term “attorney” averages more than four million additional online monthly searches than “lawyer.” It is actually a good practice to use both keywords, since choosing one over the other could potentially cost a law practice new clients.

Search users are becoming more web savvy as well, choosing to use descriptive keyword phrases to locate what they are seeking. Rather than simply typing “attorney” into a search query box, a search user might type “Atlanta personal injury attorney” to narrow the field. A longer keyword phrase not only makes your website more relevant to a particular search user, it can also help your site rank higher with search engines.

The marketing professionals at Electric Lemonade have access to a myriad of keyword research tools that will provide access to top quality keywords and attract potential customers to your website. After consulting with you about your business, we will perform extensive keyword research. Once we have uncovered additional keywords for you, we will create keyword-rich content that is both appealing to your website visitors and conducive to higher rankings by search engines.

As a client of Electric Lemonade, you can be assured that will continue to monitor your keywords for effectiveness. If we find that new language or jargon is being used to search for terms related to your industry, we will update your site. We will also provide you with ongoing website reports so that you know effective your keywords are. We want your web content to be productive, relevant, and to add value.

For more information on how better keyword research can drive traffic to your site, please contact Electric Lemonade today!