Facebook Business/Fan Page Optimization

Did you know there’s a website that lets you reach over 500 million potential customers—for free? It’s true; by creating a Facebook business/fan page, you have the opportunity to increase your brand awareness and reach a larger audience than through search engine optimization and marketing alone. In fact, Internet users are now spending more time on Facebook than Google, and half of the site’s active users log onto their accounts each day.

There are several benefits to creating a business page on Facebook. One of the biggest benefits is that setting up a page is absolutely free! Facebook allows you to reach existing and potential customers by publishing your business’s “status updates,” which streams to your fans’ homepage, letting you promote specials or establish yourself as an authority in your field.

Like other forms of Internet marketing, Facebook allows you to measure the success of your business page. By utilizing the Insights Dashboard, you can view analytic data to see how your fans are interacting with your business.

Creating a Facebook business page can also help your search engine optimization campaign. Because search engines such as Google, Yahoo, and Bing index Facebook, both your website and Facebook page could show up more often in the search results. You even have the option to create a title for your businesses pages, so search engines can identify the topic of your page. In addition, you can also link to your business’s website from your Facebook page, which increases your link building efforts and drives traffic to your webpage.

Facebook allows businesses to create a custom URL for their custom page. You can take advantage of this feature by using your business name or a key phrase that describes the services or products your company offers.

Electric Lemonade has extensive experience in developing and optimizing Facebook business pages for search engines. We can actively monitor your page analytics to gauge the effectiveness of your business page and identify areas of improvement.

Are you ready to generate more cost-effective leads? Contact Electric Lemonade today for a Facebook page that will promote your brand and allow you to interact with potential customers.