Law Firm Google Website Optimizer Consulting/Service
If you want to increase your website’s conversion rate, changing different elements of your website can help—but it will only get you so far. You need to conduct testing that provides you with measurable data so you can gain valuable insights into what works and what doesn’t. With Google’s free Website Optimizer tool, you can conduct A/B split testing and multivariate testing to identify the key elements that entice visitors to convert into paying customers.
If you choose A/B split testing with the Website Optimizer tool, you can compare the performance of totally different versions of your landing page to find out which one is more effective. Multivariate testing allows you to isolate specific elements of your website, such as the headline or images, to compare the performance of the different combinations.
Google Website Optimizer opens up the possibility for experimentation in order to get the most out of your website. You can test anything from the location of your logo and the color of your headline to the layout and calls to action. To decide where to start, you should evaluate your current metrics and visitor behavior. For example, if you are losing visitors at your homepage, you should begin testing there. If you are having problems with your shopping cart, you should focus your optimization and testing efforts on that page.
Electric Lemonade offers Google Website Optimizer consulting services to help you use this valuable program. Think of it as a live tutorial! We can begin by analyzing your current metrics in order to establish as baseline for measurement. Our Internet marketing experts can also provide a recommendation on which webpages need the most attention.
Once you’ve decided on which page to start with, we will walk you through the tool so you get the most out of your testing. We can also help you analyze the results after testing to determine which landing page produced the best results and identify additional opportunities for improvement.
Our Google Website Optimizer consulting service is designed to give you the tools necessary to increase the effectiveness of your website. By explaining how to run experiments and analyze the results, you can continue to monitor and improve your site as necessary.