Local Search Engine Optimization

Local search engine optimization involves much more than simply submitting a local listing to the search engines.  A local listing gives the most “bang for its buck” when associated with a website that is already organically optimized for the search engines. Electric Lemonade knows that just like an optimized website, a local listing must also be optimized and promoted to rank well and generate the best return on advertising investment dollars.  One of the scoring signals for local search engine optimization is referred to as “citations.”  Citations can be online reviews from third party websites, business information pulled from other websites, and/or links from other trusted websites.

Additional Promotional Features for Local Listings

Google Tabs
Google offers two ways to enhance your local (Google Places) profile.  One is referred to as Google “Tabs.” This feature enables you to highlight your listing with a yellow tab and text link with a custom offer that you can present to online users.  As it stands, this enhanced feature is billed by a monthly flat rate.

Google Boost
The second way to promote your local listings is via Google Boost.  This feature allows online advertisers to create a custom advertisement utilizing most of their local (Google Places) listing information.  The benefit of Google Boost is that you only pay if a user clicks on your local advertisement.