Off-Page Optimization

Without promotion or links to your web pages within your website, Internet users and/or search engines will have a difficult time finding your content. If the content that you publish is interesting, answers a question, is helpful, or amusing, the online community will take notice and link to your website.

Links are seen as votes of confidence and/or citations to many of the search engines, and the more links to your web pages from other relevant web pages, the higher that page will rank on the search engines. This does not mean search engines consider all links equal.  The search engines give credit to links based on many variables including their quality and relevance.  The distinction between a low-quality and non-relevant link versus a high-quality, relevant and authoritative link is very important to understand.

A great reference of calculating link integrity is Google's PageRank algorithm. Other helpful references include citation analysis and semantic linking.

Off-page optimization is a very sophisticated process of promoting our clients’ web pages externally. Links can come from a webpage, video, social network, image, and many other file formats. Having high-quality, relevant links directed to your website is just as important as initially creating informative content for your website. 

Electric Lemonade focuses only on superior, relevant inbound links for our clients.  Our off-page optimization service not only generates millions of dollars in revenue each year for our clients, but also keeps our clients’ websites highly ranked with authoritative value.