Online Media Buying

Knowing how to most efficiently spend your limited advertising dollars can be difficult. Internet marketing consists of much more than pay-per-click campaigns and banner ads—the industry is constantly changing. Fortunately, Electric Lemonade’s online media buying/spending service provides you with key data up front. This information will help you decide which Internet advertising mediums will most effectively market your company in a way that creates quick results and return.

Before we outline your media buying roadmap, a marketing expert will meet with you to determine your goals and objectives as well as your target audience. During this time, you should also provide us with the metrics that you have in mind, as well as any restrictions of which we need to be aware.

Once we know what you want your Internet advertising campaigns to accomplish, we can offer ideas about the best ways make your budget work for you. Once you give your complete blessing, we will delve into the specifics of your online media. We want to make sure that your ads are being placed on search engines, ad networks, content sites, and directories that will reach your target audience. During this phase, we can also gather information on the site or network’s audience, targeting, placement, and projected visitor counts.

We will then contact the websites and networks that you are interested advertising with in order to request their pricing. Once we have an idea of how much it will cost, our marketing experts will try to negotiate to get you the best price as well as placement. If you approve of the media plan, we will then secure the buy.

If you have an in-house ad team, we will deliver any specifications from the site or network so that the proper creative can be developed. If you don’t have a designer, Electric Lemonade can perform this work for you. We make it easy and we do it in a manner that inspires your confidence.

After your ad is up and running, we will continue to review your campaign in order to provide any needed optimizations. You’ll always be aware of how your money is being invested in your campaign because of our ongoing reporting and disclosure. We understand that the only reason for you to spend advertising money is for you to make more money – and Electric Lemonade is committed to that goal. 

Evaluating the best methods of Internet advertising can be costly and time consuming. Let us be your partner and do the heavy lifting so that you can make informed decisions and improve your profits and returns.