Organic Search Engine Optimization Training

Organic search engine optimization (SEO) is a process that improves your website’s ranking in the natural search results in order to generate increased traffic to your site.

Perhaps you’re interested in training of this nature for your own employees. If your in-house technical, marketing, and copywriting teams could use some assistance with understanding website architecture, code analysis, Meta tags, or keyword content, we can help by coming to your office to train them.

With this program, we prepare your employees to undertake this process themselves, which will ultimately build your visibility on the Internet and maximize your profitability. No matter your current employees’ level of experience, we can tailor a training plan to grow your employee’s knowledge on these topics.

Prior to the start of training, we will complete a comprehensive analysis of your existing website and provide you with the metrics on the traffic you are currently receiving. One of Electric Lemonade’s marketing experts will meet with you to flesh out your primary objectives before developing a plan for your organic search engine optimization campaign.

Once training starts we will meet with your key team members to educate them on the best practices on implementing your specific strategies. They will learn how to implement technical fixes that make your website more “spider” friendly while generating additional traffic. This will include topics such as coding, redirects, etc.

Applicable employees will also learn how to develop keyword phrases that potential customers use when searching for business providers. Your copywriters will receive practical guidance on writing content that is appealing for both the website visitors as well as the search engines. Your writers will learn how to achieve the proper balance of keywords within the text on the page.

We can also teach your employees how to analyze website reports, such as Google Analytics among others, in order to measure performance. With these metrics, you can ascertain the effectiveness of your ongoing organic search engine optimization efforts.