Attorney Patrick T. Barone of the Barone Defense Firm in Michigan is the author of a number of DUI-related books and an adjunct professor at the Thomas M. Cooley Law School.
Mr. Barone wanted to attract new clients through both content marketing and through Google Adwords pay-per-click advertising. It was important to him to track prospect lead results from his content marketing and SEO efforts.
Electric Lemonade performed audits of both Mr. Barone’s site and the sites of his competitors. Using this information, we created a rock-solid content strategy that included a complete overhaul and optimization of the Barone Defense Firm’s Google Adwords pay-per-click marketing campaign. We also created a content calendar and began conducting weekly one-on-one phone interviews with Mr. Barone and his team to further develop rich content for the site that has created great value to his potential clients.
Measureable prospect data is very important to both Electric Lemonade and The Barone Defense Firm; therefore, we worked together to set-up unique call tracking phone numbers and online forms to capture lead data that would allow both parties to keep tabs on the success of the Barone Defense Firm content campaign.
For over a decade, the Electric Lemonade staff has provided exceptional content marketing for the Barone Defense Firm that has provided measureable results and a strong return on investment.