Your Reputation is Everything
You’ve built your business with smarts, hard work and your well-established reputation. There’s a similar formula for success on the Internet—and it begins with building your reputation online.
Customer Reviews are Your Business
Online users are performing their own independent due diligence before they decide who to patron. In fact, 82% of consumers trust an online review as much as an in-person recommendation. Reviews and testimonials—on your site and other third-party sites—are the measuring stick that allows online users to make informed decisions.
Directing satisfied customers to submit online reviews should be part of your established content strategy. Monitoring customer and client reviews is also essential. Promptly and professionally addressing negative reviews shows customers that you are responsive and that you care.
Share Your Knowledge
It takes more than a couple of glowing reviews to build trust. Consider publishing case studies, white papers, e-books and other digital downloads to further cement your reputation as an expert in your field.