Viral Marketing

Viral marketing occurs when someone notices an interesting video, link, image, or game and passes it on to a friend, who passes it on to another friend, and so on and so on, with the number of people who view the marketing material growing exponentially. A viral marketing campaign can effortlessly pass on brand awareness from one user to the next in a very quick time period. Social networking sites are often used to spread viral messages.

The term viral marketing is scary to some outsiders; you may prefer to think of it as “word-of-mouth” marketing or “creating a buzz.” No matter what you prefer to call it, viral marketing can get your brand seen or heard by a large amount of people in a short amount of time.

Electric Lemonade can develop a viral marketing campaign that will get your business noticed and generate traffic. One of our marketing experts will speak with you to determine what you want to accomplish from your marketing campaign. This may be to increase brand awareness or entice people to sign up for a free newsletter.

After we have an idea of what your goals are, we can go to work on creating a viral marketing plan for your business. Because viral marketing campaigns are only effective if that are easy to transmit, we must develop a form of marketing that can be transferred effortlessly from one person to the other. We will select the best way to create a buzz, such as using social networking sites or email.

Incentives are a great way to attract people’s attention and to motivate them to pass it on to others. This may include giving away a free gift, such a download or screen saver.  Even if you do not benefit from giving something away instantaneously, it may pay off in the future.

As with other forms of Internet marketing, viral marketing can be tracked in order to determine the effectiveness of your campaign and measure your return on investment. We will provide a complete set of tracking metrics so you understand how your adverting dollars are being spent.

If you are ready for your company brand to go viral, we can help.