Website Conversion Testing

Imagine going to a gun range and shooting at a target in the dark. You’ve paid good money for ammunition and invested your time, but without reviewing the target, you won’t know how accurate you were. This is similar to spending money and time to market your business with a professional website, yet not knowing how many visitors to the site actually became paying customers.

Electric Lemonade can test your website to determine how many of your clicks are becoming conversions. We can do this by running detailed web analytics on your website to learn more about the actions that visitors take when they visit your site. Once this baseline is established, we can review your goals and determine what you’d like to improve. Would you like more of your website visitors to contact your company? Sign up for a newsletter? Purchase products or services?

Having an unbiased third party examine your site will help you learn how others view your site. Many businesses over-estimate the effectiveness of their website. Our experienced marketing experts are knowledgeable in both qualitative and quantitative analysis. We will examine key elements such as navigation, usability, content, and use of calls to action.

The bottom line is that we are committed to enhancing your site and making more of your website visitors loyal customers through a specialized process of conversion optimization.

Conversion optimization might be as ambitious as a significant redesign that shapes your site into a more appealing place for your visitors. Or it could be as simple as the re-writing of content to inspire greater confidence in your unique brand as a business or to persuade more visitors to do business with you through greater calls to action. Either way, Electric Lemonade has a highly qualified team of web designers, professional writers, and marketing specialists who have fine-tuned their talents in converting web-site visitors to customers for our clients.

Seeing the results of website conversion testing is an eye-opening experience for many clients. Testing allows business owners to learn about their visitor’s behavior on their website. From learning how long visitors stay on your site to the actions they perform while there, you can discover a wealth of helpful information about your target audience with Electric Lemonade’s conversion testing.