Website Design

Your website might well be considered the equivalent of an online store. Just as you would want your store or office to be attractive to potential customers, you should also ensure that your website is effective at being a magnet for customers and being appealing enough to seal the deal when visitors arrive.

Good web design consists of much more than posting some pictures and content—in order to rank on the search engines, your site must be designed so that it can be easily “crawled” by search engine spiders. The website navigation must also be designed in such a way that visitors can easily find what they are looking for on your site.

Electric Lemonade specializes in web design and development for businesses that want to be found on multiple search engines. Our team of experienced designers will work with you to develop a website plan with your unique goals in mind. Using search engine optimization best practices, we can design a website that keeps your target audience and usability in mind.

The key to building a successful website is planning the architecture and design up front. In order to do this, we must first determine who your target audience is: are they coming to your website to make a purchase or for information? Once we understand your audience, we will develop a website with them in mind.

Next, we examine websites of your major competitors’ and dissect their search engine optimization strategies. By doing this, we can set your website ahead of the pack, even if they have a head start. We will first identify who your major competition is, then analyze their link tracking as well as keywords. This information will give us ideas on how to design your website.

When designing a website for the search engines, you must consider several things, such as the type of site architecture you will use, your website content, and coding. Navigation is also important—you want your site to be easy to get around. By having a user-friendly website, you can entice visitors to stay on your site for longer.

After we have developed the site architecture, the web design process begins. During this process, we will help you develop keyword-rich text in order to attract the search engine spiders. If you don’t have optimized content for your website, don’t worry—Electric Lemonade has a team of professional writers who can help.

Website testing is a crucial component of the design process. Once your site has been built, we can ask users to look through your site and provide feedback on anything that doesn’t work up to your high standards. Our goal is to get your website as close to perfection as possible.

We also provide site maintenance once your website is up and running. Our marketing experts will track your search engine reports to determine what is working and where there is room for improvement. By continually monitoring your website, you can slowly build up your ranking, which will generate increased traffic for your business.

Are you ready for a more profitable website design? Contact Electric Lemonade today!