Beachside Colony Resort Case Study

Beachside Colony Resort Increases Summer Reservations

The Beachside Colony Resort is the only all-inclusive oceanfront property on Tybee Island, Georgia. This popular vacation destination saw a decline in bookings due to increased competition in the area.

Goal

Increase the amount of summer bookings at the hotel.

Solutions

Our team spoke extensively with the client to drill down on exactly what was needed. We conducted a competitive analysis and content audit of Beachside Colony’s existing site that informed drafts of visual mockups for the new site.

We collaborated with the client to design the most effective and engaging website possible. We produced:

• A newly-designed and upgraded website with a focus on usability and conversion
• A content strategy

Results

Beachside Colony saw an increase in bookings through the website ahead of the busy summer season.

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