The cost for monthly content marketing depends on a number of very important variables. This applies to this year and next year.
Your Organization’s Goals and Objectives
The most important variable is your organization’s goals and objectives, what type of content is required (written content, visual and video content, social media content), and what distribution channels that are needed to achieve this goal (Google, social media, e-mail, etc).
Should You Outsource Or Collaborate With An Agency
Other important questions to ask are whether you will you outsource all of your content marketing or will your organization take on certain tasks. Also, does your staff need certain training?
Do You Need Full-Service or A La Carte Content Marketing Services?
The price for content marketing also depends on whether you need an agency to perform full-service content marketing for your organization’s website/ blog, social media, e-mail, pay-per-click, visual, video, and others) or if you just need help in one area. For example, you could recruit an agency to only help with your social media channels.
What Is Your Existing Content Marketing Strategy and Performance?
Other important variables that matter are things like your current content marketing strategy and how well it is performing, your industry, the competitiveness of your industry, and your location.
Initial Audit and Assessment
Before you get started with a content marketing program with any agency, it is important to start with an initial content marketing audit and preliminary strategy.
Most established content marketing agencies will perform this task at no cost.
Perform Due Diligence With Us and Other Agencies First
It is important to also understand that content marketing is about establishing a long-term relationships not only with the agency that your recruit, but also with the audience that you wish to attract (your potential clients and customers). The agency that you work with will serve as an extension to your organization’s voice and brand, so it is important to have exceptional communication and open transparency at all times.
Because there are a lot of fly by night companies online, it is also important to perform thorough due diligence before you invest your hard earned money on content marketing. It is important to ask potential agencies for references from existing clients and more recent example case studies that prove value and performance. Finally, content marketing relationships are earned, not acquired. If an agency requests a long-term contract, run for the hills.
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