Bruce Edge of The Edge Law Firm in Tulsa, Oklahoma is one of the most respected defense attorneys in the country. He is the author of numerous books related to criminal defense.
Mr. Edge was like many of our clients when they come to us: he did not have much of a presence in organic search and was spending entirely too much with Google AdWords in an attempt to generate business each month.
Goal
Our team set to work to launch an extremely aggressive campaign to boost the Edge Law Firm’s online presence.
Solution
After an extensive content audit and competitive content analysis, Electric Lemonade completely overhauled all of the content—written, visual and social media— for The Edge Law Firm. We came up with a content calendar to regularly publish helpful and educational pieces that would continue to attract new users to the site.
All of that great content needed a new home. We redesigned and launched a new website with a responsive design to increase usability and conversion.
Finally, we optimized The Edge Law Firm’s Google AdWords campaign to get more for the firm’s advertising dollar online.
The Results
The Edge Law Firm has seen unsurpassed results from this new content strategy. Client reviews on Google have increased from eight to 30. Mr. Edge’s business has grown and with an optimized pay-per-click campaign, he is no longer overspending on Google AdWords. In fact, he’s spending less and getting more.
