Content Marketing Starts With an Editorial Mission Statement
Effective content marketing means providing potential clients and customers with information they will value and trust above others in the marketplace. This process takes time and effort.
To be both successful and efficient with your resources, you need a defined strategy. A good strategy starts with an editorial mission statement.
What is an Editorial Mission Statement?
An editorial mission statement broadly defines your target client or customer, what they need, and how you will deliver it. Your editorial mission statement is the guidepost that keeps all of the content produced for your site focused on what is valuable to your customer.
For example, here is Electric Lemonade’s editorial mission:
We will enable our clients to increase their digital marketing revenue using invaluable content that engages and educates their clients, establishes their trust, and drives them to action.
Let’s break it down:
1) Our clients are people or businesses who use a website or social media to sell a service or product.
2) We educate our clients about what content marketing is and how it’s done.
3) We clearly communicate how we provide the services our clients need to achieve one goal: increase revenue through online marketing.
Defining Your Mission and Next Steps
Before we publish content on the Electric Lemonade website, we ask if it speaks to our customers and will lead to our identified outcomes. If it doesn’t, we won’t waste our time.
We’ll treat your website the same way by following our three-step process for your audience.
Once your editorial mission is defined, we can develop an overall content strategy supported by a blueprint that tells everyone on your marketing team what and when to publish to achieve specific goals. Timing of content is key here, too.
We’re still not done. By measuring results, we will help you continually refine your mission and strategy to keep your customers coming back and help you stay ahead of your competition.
Need Help Writing Your Editorial Mission Statement?
Send us your contact information below to get a free content marketing audit for your website today.