Facebook is the most popular social networking site in the world. With over two billion users, it’s safe to say that most people using social media have a Facebook page, which also makes it the perfect platform to advertise on.
And while Facebook can enable you to get your advertisement in front of many eyes, the question is how will you stand out? Facebook users have many things competing for their attention on the site. Between posts from friends, funny cat videos and cute baby pictures, it can be nearly impossible for someone to stop scrolling long enough to click on your ad. That’s why diversification and optimization is so important to have in your digital advertising arsenal.
Electric Lemonade is the edge you need to make your ad more effective, improve your ROI and create a bigger bottom line for your brand.
The Importance of Diversification in Digital Advertising
Similar to investing in the stock market, when it comes to digital advertising, it’s important not to put all of your eggs in one basket. To reduce risk and create better outcomes, it’s essential that you diversify your approach.
Social networking sites change their algorithms on an on-going basis, which means what worked last year might not work this year. And because these algorithms are constantly changing, it’s important that you are not putting the bulk of your advertising efforts into one platform. For example, if you’ve been advertising primarily on Instagram and then suddenly the algorithm changes in a way that doesn’t benefit your brand, then most of those leads can vanish overnight. Diversification can prevent this from happening and keep your advertising efforts afloat.
At Electric Lemonade, we specialize in helping clients diversify their digital advertising portfolio. Because we understand that advertising should take place across multiple channels, we can work with you to create and share compelling content, collect high-quality data and optimize your advertisements so that they are targeting your intended audience.
Facebook Auditing Services
It’s difficult to get to where you’re going when you don’t know where you’re starting. Our team offers in-depth Facebook auditing services with no cost and no commitment. We can determine how your existing content is performing and determine areas where there is room for improvement. Once you’ve received our audit, you can choose to move forward with our team’s help, or take your own approach.
Price? We’re Flexible.
At Electric Lemonade, we believe that you shouldn’t have to blow your advertising budget to access high-quality Facebook advertising services. That’s why we offer flexible pricing options. Our social media marketing services are available for a flat monthly fee, or a percentage of your monthly spend fees. You get to choose what works best for your business and your budget. No long-term commitments or contracts.