Stuart Fife is known as the go-to specialist for physical therapy in Savannah. His track record of relieving pain and healing his patients is unmatched by any other physical therapist in the area. He also utilizes the most sophisticated rehabilitation techniques, computer technology, and lasers in the industry.
The Problem
Mr. Fife had an existing website, but it was not showing up in the Google search results or producing new patients. Mr. Fife, like many business owners, was unfamiliar with how content marketing and search engine optimization could help his business make major strides on Google.
The Goals
Mr. Fife had 3 simple goals:
- Improve the Fifetherapy.com website presence on Google
- Increase patient intakes from Google
- Create new written and video content for Fifetherapy.com
Solutions
The Electric Lemonade staff conducted an audit of the existing Fife Therapy website to look for ways to improve usability, loading time, and conversion. Next, we performed a full content audit and search engine optimization assessment of the exiting website. Finally, we created a new content marketing and search engine optimization strategy to make certain Fife Therapy was set up for success in the future.
During the new content creation process, Electric Lemonade performed a video shoot with Mr. Fife to capture helpful and educational video content that he shares with his patents.
Results
Since Electric Lemonade optimized the Fife Therapy website and created a new content marketing and search engine optimization strategy, Mr. Fife has increased patient intakes by 80%. He has even hired additional staff to keep up with his increased workload. The presence of FifeTherapy.com continues to grow in the Google search results above his competitors.
