Peachtree Pest Control is a family-owned and operated business with five office locations in Georgia and Florida.
Owner Jimmy Arnold wanted to grow Peachtree’s online presence and knew that Google was the place to start. He had an existing website and digital marketing campaign in place, but it was not producing the results that he was expecting.
Goal
To increase Peachtree Pest Control’s web presence, customer base, and sales through the creation of value driven digital content and an exceptional website user experience.
Approach
After performing a thorough audit and assessment of the existing Peachtree Pest website, content, and pay-per-click campaign, the Electric Lemonade staff began work on a new responsive, mobile friendly website and built a content marketing strategy from the ground up. This included crafting a new persona, editorial mission statement, and a long-term content marketing strategy roadmap.
Results
The new PeachTreePest.com website is performing better than ever. Website traffic continues to climb each month and the site is performing well within the Google search results. Visitors are staying on the website for longer periods of time and are more engaged with the content, which in turn is improving website conversion and sales.
The pay-per-click campaign has been optimized and streamlined, so that the client is getting a better return each month on his advertising budget.
