Since much of our work has focused on legal content, we wanted to gain a better understanding of how those arrested for crimes search for help on Google. Our plan was to create an extremely niche-specific website about one popular legal topic.
Goals
Create a massive educational website that would rank exceptionally well in the search results and attract high-quality, authoritative links and traffic from all over the web.
Solutions
We built a new site around the term “Miranda warning” and created content specific to this topic. We dug deep, finding information and researching facets of Miranda rights that are not often (if ever) discussed.
We also created an infographic to complement the written content. It is also searchable through Google image search.
Finally, we invited attorneys to join the site and contribute their opinions and knowledge with one-on-one interviews to further grow the published information.
Results
MirandaWarning.org has generated millions upon millions of webpage views since January 2015. The site has been cited by almost all major news and media outlets covering this very important topic.
The infographic ranks within the top of the search results for both “Miranda warning” and “Miranda rights.”
Services Utilized
Creative
SEO
Content Strategy
