Summary:
Getting a stamp of approval from The New York Times is no small feat. The team at Electric Lemonade has grabbed the attention of that storied publication’s editors a handful of times with our educational content.
NYT’s standards and ethics read: “The core purpose of The New York Times is to enhance society by creating, collecting and distributing high-quality news and information. Producing content of the highest quality and integrity is the basis for our reputation and the means by which we fulfill the public trust and our customers’ expectations.”
At Electric Lemonade, we align our values with those of The New York Times by creating the highest quality content, which establishes trust with our audiences. As an independent publisher and agency, we use educational content as a means to empower, inspire, and drive action.
Our staff of skilled writers and designers can take complex information and distill it into content that anyone can understand. This recipe has awarded us links, media exposure, and website traffic from The New York Times and other trusted news sources time and time again.
Goals
The Electric Lemonade team wanted to create an informational guide and website that thoroughly explained the legal term “Nolo Contendere” or “nolo.”
In many criminal cases, a plaintiff has the option plead guilty, not guilty, and nolo contendere, meaning that the person accused does not deny or accept the charges brought against them, but is willing to accept the punishment set forth.
Solution
The Electric Lemonade editorial staff performed in-depth research and fact checked an abundant amount legal information from trusted resources online. We then carefully organized the information and created a content strategy for a brand new educational legal website that would answer every possible question that the online community have about the topic of nolo contendere.
Results
The new informational website has attracted tens of thousands of visitors from Google and the online community. It has also attracted links from journalists at The New York Times covering legal stories. In addition, this new resource has been linked to or cited by attorneys all over the United States as a trusted source for accurate information about pleading nolo contendere
