Summary:
We like to stand out at Electric Lemonade. Because of that, we’ve attracted attention from several of the nation’s most authoritative institutions, such as the United States government, The New York Times, The Washington Post, CNN, and The Today Show.
Getting kudos from The Today Show because of our great content is something to celebrate. The Today Show is a live daily broadcast that covers domestic and international news. The show and website alone attract millions of visitors every single day, so we think it’s pretty cool to receive a stamp of approval from such a renowned journalistic institution.
Goals
We strive to create factually accurate and informative content so that your website’s readers know they can rely on you as a source of information. By doing this, you also become the number one source for others to reference and link back to your site.
Our goal was to create an informational website guide about designated driving to help educate readers about the importance of using a designated driver whenever alcohol has been consumed.
Solution
The Electric Lemonade editorial team got to work by performing in-depth research and fact-checking information from trusted resources. We then created a content strategy and organized the research into clear, concise, and informative copy for the website (designateddriving.net).
Results
The website is now host to ten of thousands of visitors ever year. Our content was optimized for search engines and ranks as number four in the top five results for the Google search “designated driving.” The website also captured the attention of The Today Show, which wrote an article about the topic for their website and cited and linked back to content created by the Electric Lemonade team.
