The Creative Coast Case Study

Getting Creative with the Creative Coast

The Creative Coast is a non-profit organization in Savannah, Georgia that works with local movers, shakers and legislators to bring high paying jobs to our area. We are such fans of this dynamic organization that we moved our office to the Creators’ Foundry, a unique workspace that houses the Creative Coast, Electric Lemonade and several other Savannah-based start-ups.

We have worked directly with the Creative Coast on two separate occasions:` once to assist with content and SEO, and once to get their Google AdWords campaign moving in the right direction.

Goal #1

Generate more traffic and attract more interest in the Creative Coast’s website.

Approach

The Creative Coast reached out to Electric Lemonade to perform an SEO and content assessment of their site. After conducting an extensive audit, we made a large list of recommendations to improve the website’s performance, which included improving the quality of the content, meta data and technical aspects that would increase site traffic and engagement.

Results

Since implementing our changes, the Creative Coast has noticed a substantial increase in traffic and interest in the site, which, in turn, has resulted in increased interest in the non-profit organization.

Goal #2

Take advantage of a grant from Google for a free AdWords campaign.

Approach

Google grants free advertising budgets to non-profits who utilize the AdWords pay-per-click platform. Since Electric Lemonade is a Certified Google AdWords Partner, we were uniquely positioned to help.

We performed a pay-per-click advertising assessment, made recommendations and launched a full scale pay-per-click advertising campaign designed to surpass the Creative Coast’s expected results.

Results

Online interest in the Creative Coast spiked almost immediately after the campaign launch. In the first month, nearly 5,000 users visited the website.

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