Wadkins and Wadkins Case Study

100% Increase in Google Leads

Wadkins & Wadkins is a superior criminal defense firm in Columbus, Georgia. The father and son legal duo had no problem beating criminal charges for their clients in court, but when it came to an online presence, they relied on Electric Lemonade to get the job done.

Goal

Before working with the team at Electric Lemonade, Wadkins & Wadkins only had a three-page brochure website with absolutely no presence on search engines or on social media.

Wadkins & Wadkins needed a presence on Google so that potential clients searching for attorneys could be exposed to the law firm. It was also necessary to reach an even broader audience by setting up a platform on Facebook.

Solution

Electric Lemonade began working immediately to rebuild the firm’s online presence from the ground up and introduced a new content marketing strategy. The editorial team conducted in-depth interviews with the attorneys and wrote lead-generating copy detailing their stories and company goals.

The Electric Lemonade team completely overhauled the firm’s content and came up with a schedule to regularly publish helpful and informative articles that would continue to attract new users to the site from Google.

Electric Lemonade’s designers streamlined the content into a beautiful, clean and simple website with a large emphasis on user experience. Because so many people access websites from a mobile device, the designers created a website that would easily convert to a smartphone-friendly interface.

Results

After implementing the new content marketing strategy, Wadkins & Wadkins has seen a 95% increase in leads from Google. New clients are able to easily find the firm’s website through Google, and the company’s social media engagement continues to grow. By using the educational content approach, Wadkins & Wadkins establishes trust with clients and potential clients, and is also able to grow the firm’s brand exponentially.

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