First Impressions Matter
In the digital age, your website is likely your customers’ first glimpse of your business or organization. Studies show people form an opinion of a website in about .05 seconds.
In that time, you must make both an emotional and rational connection with visitors. Those connections are formed through your website’s user interface (UI) and user experience (UX).
How it feels the moment someone lands on your page continues to influence perceptions of usability and usefulness as he or she explores further, so it’s crucial to open with a bang.
Understanding UI and UX
User interface is what your visitors see. It incorporates your branding, colors, photography, typography, and other aesthetic design elements.
It must create a visually stunning environment where visitors want to hang out and learn more about your products and services. Their first impression will either draw them into your organization’s story or they’ll go somewhere else.
User experience captures how the site performs within that visual context. Well-designed UX delivers on the promise of that first impression.
Can visitors quickly find what they’re looking for? Does the site flow logically and make it easy to navigate from page to page? Is it easily searchable? Do pages load lightning fast?
Done right, your UI and UX, which includes invaluable content, will inform visitors’ actions on your site: it will convert them to customers or clients—and bring them back for repeat business.
Beautiful, Strategic, Driven by Results
Every element of your website must work toward a defined goal. Each reflects the needs your customers.
But they should also captivate them with your story to evoke that emotional response. Everything from typography to photography, content to site structure, should come together in a perfect digital representation of your organization and brand.
At Electric Lemonade, our designers, developers, analysts, and writers start from the beginning. We form a collaboration with you to understand your business, customers or clients, your existing web presence, and the competition.
Based on this process, we’ll design a website that delivers:
1) Visual appeal that matches your brand, with a polished and professional design to get you noticed.
2) An exceptional user experience and user interface that leads to conversions and increased revenue.
Our design services don’t stop when your new site is deployed.
Electric Lemonade can continually monitor and improve the effectiveness of the design and user experience through ongoing analysis, reporting, iterations and conversion-rate optimization.
Are You Ready to Work on Your Website?
Send us your contact information below to get a free audit of your website today.