First Impressions Matter
In the digital age, your website is likely your customers’ first glimpse of your business or organization. Studies show people form an opinion of a website in about .05 seconds.
In that time, you must make both an emotional and rational connection with visitors. Those connections are formed through your website’s user interface (UI) and user experience (UX).
How it feels the moment someone lands on your page continues to influence perceptions of usability and usefulness as he or she explores further, so it’s crucial to open with a bang.