What Is Branding And Why Do I Need It?
Your brand encompasses many things that affect how the public perceives your business. This perception can alter your reputation and the associations that potential customers make when it comes to your company’s values and beliefs. Your brand distinguishes your business from competitors and clarifies why your company is the better choice. Because of this, it’s important that your brand messaging is consistent and resonates with your target audience.
At Electric Lemonade, we know that the secret ingredient to effective branding is exceptional communication. And we understand that every person who encounters your brand will have a different experience based on their individual perception. To communicate effectively, our specialists use brand strategy.
What Is Brand Strategy And Why Is It Important?
Brand strategy is the instruction manual for how you build and grow your brand. It consists of who you are, what you do, why you exist and how you communicate.
Electric Lemonade can help you build your business from the ground up, or rebrand your business if you’ve decided it’s time to make a change. Our comprehensive brand strategy includes:
- Strategy and development – brand research, discovery and competitive analysis
- Verbal brand identity – mission and values, name and tagline, storytelling and guidelines, tone and voice, messaging platform
- Visual brand design – logo creation, art direction, graphic design, packaging design, photography, videography, copywriting, asset creation, motion graphics
- Creative campaigns – brand launch, new product launch, brand awareness, fundraising and capital
- Digital experience – websites, video, pay-per-click advertising, social media, and email campaigns
- Communications – marketing strategy and planning, print materials, brochures and collateral, sales presentations, direct mail
How Can Electric Lemonade Help My Brand?
At Electric Lemonade, we can help you identify and elevate your brand by:
- Being empathetic to the needs of both you and your audience
- Communicating clearly and succinctly
- Asking meaningful questions
- Clarifying and summarizing relevant information
- Receiving and giving constructive feedback
- Developing rapport and trust
Ready to transform your business and start seeing real results? Contact us today for a no cost, no obligation branding consultation to learn more about how we can help.