As the old saying goes, you never get a second chance to make a first impression. Your website is a prime example of this, being the very first experience your potential clients and customers will likely have with your brand or organization. This first impression needs to captivate, communicate your brand identity and establish your credibility through attractive design, ease of use and navigation, and clear communication and messaging throughout. When your website does all of that, your clients gain confidence in your brand, interest in your offerings, and curiosity about what your brand or organization can deliver for them.
Websites serve as a visually captivating medium to establish new relationships and foster existing ones. People naturally gravitate towards websites that provide them with instant access to the information they seek while simultaneously captivating their senses. However, the success of a website extends beyond its aesthetics; it lies in the overall experience it delivers. A remarkable website not only attracts new customers and entices existing ones to return but also captures the attention of search engines like Google.
Acquiring New Clients and Customers from Your Website
Someone visiting your website for the first time should get a clear understanding of why your brand or organization exists, what your brand or organization offers, and what your audience can expect if they decide to engage in a relationship with your brand or organization. The website should empower, educate, and help the general public solve life’s challenges. If orchestrated cohesively with exceptional written and visual content, your website should serve as your sales force and be the driving force for all of your growth and sales for your brand or organization.
Satisfy Existing Clients and Customers from Your Website
Customers should see their loyalty to your brand rewarded with a website that gives them the information they need, assists them with their experience using your products or services, and caters to their unique history with your brand or organization. This individualized experience builds on customer satisfaction and engenders a greater sense of loyalty – the kind that builds referrals and positive online reviews.
How Your Website Can Drive Growth and Revenue from Search Engines Like Google
Humans are not the only ones experiencing your website. At any given moment, crawlers from search engines like Google are scanning and indexing your site to determine how high it should be ranked and how credible and authoritative the information it presents is. Your customers can’t experience your site if they can’t find your site, so it’s crucial to follow the best Search Engine Optimization (SEO) practices. This entails everything from ensuring quality, authoritative content, to enhancing a site’s structure for greater ease of use, readability across devices, and speed. By following these techniques, your site’s reputation among search engines grows, as does its visibility for potential customers.
Why Should You Invest in Your Website
Your website does so much more than serve as a virtual storefront – it is in many cases the very first impression that potential customers will have. As such, putting your best foot forward with a professional and highly functional website is an important way to build brand reputation, create greater engagement with customers and set yourself apart in the crowded online landscape.
Website Technology and Security
Every website that Electric Lemonade builds and maintains uses an advanced Content Management System (CMS) called WordPress. Far and away the most commonly used system in the world, it has earned its spot at the top through its tough security, unparalleled flexibility and scalability, and regular upgrades and enhancements. And when it comes to building clean code and strong SEO, there’s simply nothing better.
From within WordPress technology, Electric Lemonade employs a highly sophisticated framework called Generate Press. Generate Press is known as the fastest and most flexible WordPress theme on the market and the most secure. This means maximum efficiency, uptime, and reliability for your brand or organization.
Hosting, Performance, and Uptime
In addition, to Generate Press, Electric Lemonade depends on WP Engine, the most secure and reliable website hosting company on the planet. As WP Engine focuses completely on WordPress, it creates an easy-to-use environment in which to build on performance, scale to your needs, enhance performance, and maintain strong uptime and redundancy. The beauty of WP Engine is that the servers that run WP Engine are owned by Google which is known for stability and maximum security.
Why It Pays to Build Your Website Right
While the web offers instant information at the click of a button, the process of creating each website isn’t nearly as instantaneous. To ensure that everything works as it should, is optimized for search engines, and truly delivers the experience your brand needs to show the world, the process of building a website is one of meticulous planning. Defining goals, creating content, and stress-testing every element of the site’s code and capabilities… every aspect needs to be checked and double-checked.
And there are far more working parts to a website than you might imagine. Visual elements from logos to call-to-action buttons need to be thoroughly thought through before they are placed. Mechanical elements like secure digital forms, navigation menus, and social media integrations must operate seamlessly to deliver on user experience.
But the result is a website that serves as a long-term investment in your brand’s future growth. The benefits of a well-constructed website offer lasting advantages to your company along with a greater customer reach and greater credibility in the marketplace. Investing in your website gives you a new frontier for marketing your brand, generating new business, and increasing return business.
A Refreshing Perspective
At Electric Lemonade, we look at your website a little differently. We are in the business of building trust and relationships, cultivating a sense of trust with potential clients and customers while simultaneously chipping away at your long-term goals and objectives. More than simply a digital billboard, your website is the platform upon which we build that trust, through meaningful content that truly engages. It’s not about simply selling; it’s about creating new opportunities for your brand while creating new experiences for your potential customers and clients. Together, Electric Lemonade and your brand or organization can achieve long-term success.
To learn more about our website design and development services, please schedule a discovery call with the online form below.
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