Each day billions of people conduct searches on Google looking for services and products just like yours.
Your brand should be ranking higher and substantially growing each year by utilizing search engine optimization.
SEO is an acronym for search engine optimization. It is a best practices methodology for creating the highest quality website content and the highest quality website user experience for your online audience.
By creating the highest quality and resourceful website that is full of authoritative content that empowers and enriches the lives of your customers and clients and the online community, you are establishing trust.
Trust is the most valuable intangible asset for any brand. The sole purpose of search engine optimization or any other form of marketing or communication is to establish trust with your audience and continue to nurture that trust over time. Your brand is not entitled to trust, it has to be earned by both Google and the online community.
Authority is also one of the most valuable, intangible assets for any brand. To become an authoritative publisher in your industry will establish your brand as the most accurate, reliable, knowledgeable and trusted sources for your services and products. Authority can be defined as accurate or true, clear, reliable, knowledgeable, and trusted.
Authoritative content creation is one of the most essential aspects of search engine optimization. Google ranks the most trusted and authoritative websites towards the top of the search results. The higher your position in organic results, the more likely potential customers and clients are to visit your website and pay for your goods or services.
Organic search engine optimization sends highly relevant clients and customers to your website that are ready to pay for your products or services, which will increase long-term growth and revenue for your brand.
Organic Google search engine optimization is the most cost effective and most lucrative form of marketing that exists online and offline in this day and age. Google actually owns the lion’s share of all web traffic on the Internet and if your business or brand is interested in long-term success and the best return on investment, you should be investing at least 60-80% or more of your annual advertising budget on organic search engine optimization. Although it should be common knowledge, most brands don’t realize that organic search engine optimization actually out performs social media marketing, Google pay-per-click marketing, and even television. To provide you with more understanding, the organic search results (the free listings on Google) make up 90% of the traffic from the Google search results.
This depends on many different factors including your goals, objectives, your competition, your geography, and the competitiveness of your market. It is important to understand that SEO is a long-term investment that requires constant work. It is unlike other forms of marketing that you can turn on and off. SEO is an ongoing process that should not be turned off, especially since it will be your main driver for new sales. Most reputable agencies will perform an in-depth initial audit and interview to thoroughly understand your business, your competition, the competitiveness of your market and what would be required to meet your long-term goals and objectives.
There is usually a fee to initially audit and optimize your website. If a new website or website redesign is required, there is an additional fee for this. After this initial audit, there is a monthly retainer fee to perform full-service SEO services, which includes extensive research and competitive analysis, an ongoing content strategy, as well as the administration of ongoing on-page search engine optimization, off page search engine optimization, and technical SEO.
Google is a library of every webpage on the planet about any given topic. If you want your brand to rank really well for any given topic, you will have to become the most authoritative author and publisher for that specific niche. The end goal is to establish trust with your audience and with Google. In many ways you could compare your website to a bestselling book. Is your website a bestselling book that empowers, educates, entertains, and establishes trust with its audience or is a brochure that does not focus on the needs of your audience?
Google is only interested in providing the highest quality content and an exceptional user experience to their audience. Your business goals and objectives should align with this same philosophy. Your website and content should empower, educate, inform, and serve as helpful and useful resource to both potential prospects and people just looking for helpful information and answers. Even though Google mentions that there are over 200 signals that they use to rank websites, the two most essential ingredients are extremely high quality content and extremely high quality inbound links to your website from authoritative sources. An authoritative source could be a link form the New York Times, your local news, or other trusted websites that are publishing exceptional content that help people solve problems and thrive.
If you can think about how long it takes to build up your reputation in the physical world, you can use that same principle with Google and search engine optimization. Google will not immediately trust your website or content even if you are an amazing publisher. Search engine optimization will not happen overnight. In most cases it can take many months to gain traction organically and start generating business from SEO. Fortunately, there are other marketing resources like Google Ads that can be run simultaneously while your search engine optimization campaign is being developed. This will allow your brand to bring some new business through the door while your search engine campaign is being developed and nurtured.
Electric Lemonade does not aspire to be a big agency with tons of clients that garner little return for their clients. Instead, we are a strategic, lean, and streamlined team that is hyper focused on bringing our clients the biggest returns. Our staff aspires to having a balanced quality of life at work and at home with our children, friends, and community. Because we are not a big corporation, we can actually obtain more favorable results and returns for our clients because of our flexibility and resourcefulness.
Our ultimate goal is to establish healthy, long-term relationships built on trust and understanding. A mutually beneficial relationship that is fun, engaging, and profitable for both parties. Search engine optimization requires an enormous amount of time and hard work from both parties that are involved. SEO also requires meticulous attention to details and an ability to adapt to constant changes as technology does.
Since 2003 Electric Lemonade has invested and developed the most advanced strategies and proprietary technologies that help our clients achieve unmatched returns on their marketing budgets. Our retention rate is 98%, and most of our client’s have been with us for 10 or more years or longer.
For over 20 years we have refined our processes and best practices to deliver our clients that absolute best return on their marketing budget. In order to become the most authoritative publisher for your brand, Electric Lemonade will need to extensively research and know everything about your organization inside out. We will also have to have deep insight into your competitors and what makes them tick.
Instead of thinking of SEO as a service, it is better to think of it as a strategic partnership with reciprocal benefits.
Submit your contact information below to find out more about our SEO services and how we can help your brand reach its goals and objectives.
1 (888) 991-3550
