The Elevator Pitch
Electric Lemonade is a full-service digital marketing agency. Through the power of storytelling, our mission is to create invaluable content and user experiences that will engage audiences, establish trust, and increase long-term growth. Through transparency, open communication, and education, we help companies produce the majority of their revenue from the Internet.
The Challenge You Are Facing
In this day and age, the most successful companies acquire nearly 100% of their new clients and customers directly from the Internet. The challenge for most companies is that they simply do not understand how the Internet works or have the time, staff, and resources to achieve long-term success from the Internet. The Internet has leveled the playing field for the mainstream media companies that used to control what we watched on television or heard on the radio, or read on billboards or in print publications. Today, the masses are the media and every business or organization is a brand and every brand is a media company. To help illustrate this concept, the explanations below describe what a brand is, what a media company is, and the importance of attracting and retaining your audience (your potential clients and customers).
Your Brand and Media Company
A brand (or organization) is a collective group of people that work together to fulfill a mission or purpose. Each brand will have a unique personality, voice, beliefs, and characteristics that the general public then forms associations and perceptions about.
A media company is any organization that creates and distributes high quality, engaging and entertaining written, visual, and audio content over a multitude of platforms. In the past it was the newspaper, television, and radio, that owned the airways, but nowadays it is via Google, YouTube, social media, and Podcasts.
Your Audience (Your Potential Clients and Customers)
The only way for your brand and media company to thrive is by attracting an audience (your potential customers and clients). This audience that you trying to attract online is wise and knowledgeable and they don’t like being sold to. This audience only cares about themselves and they want to deal with a brand that they trust that is a true authority in their field. This trustworthy authority empowers, educates, and helps their audience overcome obstacles by providing helpful resources and answers to solve life’s challenges. This authority will take complex information and distill it into layperson format using analogies, metaphors, and short stories to help their audience better understand information. This authority is always evolving and always seeking out new ways to provide more value than their competitors do. This authority is authentic, humble, vulnerable, and human.
Clear Communication and Effective Content Creation
Your audience (potential clients and customers) will not buy from your brand unless you earn their trust through clear and effective communication in the form of digital content. This content has to connect to the heart and soul of your audience. In order to produce exceptional content, your brand will need a clear and concise strategy for digital marketing and advertising.
At Electric Lemonade, we are in the relationship and trust building business. We establish trust and cultivate meaningful relationships and human connection with your potential customers and clients through authoritative digital content creation, marketing, and advertising that achieve long-term goals for brands. We use skillful storytelling that engages, educates, and entertains your audience instead of selling to them. By using streamlined processes, high-tech systems and creative talent, we transform boundaries, break barriers, set new standards, and disrupt the status quo. If that sounds like the kind of results you’re looking for, let’s collaborate.
Working with Electric Lemonade Will:
✓ Substantially grow your audience and brand’s revenue
✓ Help your brand become a highly authoritative publisher and thought leader on Google and social media. We will help clarify your brand’s story, messaging, and content, so that you rise above the noise and your competitors
✓ Help your brand establish lasting trust and foster long-term relationships with your audience
Are you ready for some positive change? Please submit your contact information below to schedule a no-obligation discovery call.
Services Offered by Electric Lemonade
Electric Lemonade’s core business is centered around long-term Internet marketing success for brands. To accomplish our goals and objectives for our clients, our agency is well versed in the following services:
Content marketing is both a strategy and process for brands to routinely plan and publish high quality and authoritative written and visual content across many different digital marketing and social media channels. Content can include webpages, blog posts, videos, infographics, and more.
Professional copywriting is a skill that helps brands tell their story and empower their audience to attract and retain clients and customers. It is much more than simply words on a webpage or marketing collateral. Instead, professional copywriting is a strategy to lead your audience on a journey that evokes their emotions along the way, which make them stop to listen. As human beings, we buy with our emotions and justify our actions with logic. Professional copywriting will catapult your brand to new heights.
Search Engine Optimization
Search engine optimization is a methodology to improve your website’s content visibility on search engines like Google. Google and other search engines rank the most authoritative and trustworthy content towards the top of the search results. The better the visibility and performance on the search engines, the more your brand will grow.
These core services serve as the roots or foundation for every successful Internet marketing campaign online. At the core of these services is the creation, publication, and promotion of empowering, educational, and enriching content that compels online users stay engaged and to take action. Electric Lemonade’s content is routinely cited and shared by major media organizations like The New York Times, CNN, The Washington Post, NBC, CBS, ABC, and more. Other organizations like the ACLU and Universities like Harvard, Stamford, and Yale have shared visual and written content produced by the Electric Lemonade staff.
Website Design and Development
In this faced paced world people want information fast and at their fingertips. It is estimated that 80-90% of website visits are now from smartphones. When you hire Electric Lemonade to create or redesign your website, it will not only look polished and professional to enhance your brand’s image, but it will also provide an exceptional user interface, user experience, and lighting fast loading speeds for all device types (mobile, desktop and tablet).
Google Ads pay-per-click (PPC) advertising is one of the fastest and most cost-effective way to send traffic to your website to increase growth for your brand. To garner the absolute best return on investment from this type of advertising, it is important to work with an agency that is certified and vetted directly from Google. Fortunately, Electric Lemonade is distinguished as a Certified Google Ads Partner. This accreditation is obtained by passing rigorous exams and attending ongoing courses administered by Google.
Social media is an absolute necessity and lifeline for any successful brand online. With more than 80% of Americans using social media, it is more important than ever to stay relevant and top of mind for your audience. Unfortunately, many brands struggle to create social media content that is engaging and entertaining that increases followers and growth.
Video content takes marketing to the next level by introducing your audience to an authentic and sincere personality for your brand. From initial ideation and script writing, to production and post production editing, Electric Lemonade will help your brand deliver memorable and effective video content.
In many ways a Podcast is what the blog used to be a decade go.
Podcasting invites your audience to take a deeper dive into a brand’s world. It opens up a unique conversation with interesting guests and allows many brands to reach a much larger audience. From initial ideation to guest selection and live Podcast production, Electric Lemonade can help your Podcast reach the masses.
Consulting & Training
Electric Lemonade trains and teaches major bands how to strategize and deploy effective content strategies.
“We hold Electric Lemonade in the highest regard at Google. We consider them the “best in class” at what they do in regards to account performance along with the dedication they have for their clients.
As a matter of fact they are one of very few agencies in America that can reach us directly and have access to tools that most agencies do not have access to.”
“Electric Lemonade did an exceptional job training the Gulfstream digital marketing division. Thank you!”
“They’re coming up with innovative ideas. They’re staying ahead of the game—that’s exactly what I wanted. I’m hesitant to recommend them so highly because I’m afraid somebody else will take them and compete against me, but other than that, I think Electric Lemonade has done a phenomenal job, and I can’t recommend them highly enough.”
“Electric Lemonade is responsible for 40-60% growth for our business since we hired them. This has been consistent for close to a decade.”
“Many thanks to Electric Lemonade for helping us bring in a new e-commerce team and digital content strategy.”
“Thank you very much Electric Lemonade for taking the time out to educate my students. Helping them make the connection from theory to practice is extremely important and could not be done without guests like you.”
Obtaining the Best Return on Investment from Internet Marketing
Knowing where to invest on the Internet is absolutely essential to achieve your long-term goals and objectives. Below is a breakdown of the most important resources to utilize to obtain the best return on investment from the Internet
#1 Google Organic Search Engine Optimization (SEO)
A it stands, Google produces the lion’s share of traffic on the Internet. It is estimated that Google accounts for more than 60% of overall traffic online. And of the 8.5 billion searches conducted each day on Google, it is estimated that 90% of the overall search volume visit the organic Google search engine search results. For your brand to to show up in the organic Google engine search results, your brand will need to become an authoritative, trusted publisher online that consistently creates high quality content that is extremely helpful and useful. This is referred to as “search engine optimization” and one of the core services offered at Electric Lemonade.
#2 Google Ads
Next, Google Ads makes up 10% of the 8.5 billion searches conducted each day on Google. Google Ads is an advertising method to immediately get your brand in front of its potential clients and customers by paying a fee each time a user clicks on your ads. This is referred to as “pay-per-click advertising” and another core service offered by Electric Lemonade.
Following Google.com for Internet traffic is YouTube. Although most are not aware of this, but YouTube is the second largest search engine in the world and video content is becoming as popular as webpage content. Learn more about our video production services.
#4 Social Media
Following Google and YouTube is social media marketing, which includes channels such as Facebook, Twitter, Instagram, Tiktok, and others.
Finally, following social media is a newer medium that is becoming more and more popular, Podcasts. Podcasts give a voice to a brand and open up a conversation with a wide variety of audiences.
- Social Media
- Google Ads