Increase Long-term Growth from Google, Social, & AI
Achieve the Best Return on Investment from Effective Digital Marketing
Imagine, just for a moment, that your brand or organization has achieved its goals and objectives for the year. Growth and sales are up, you’ve managed to surpass your competition on Google, social media, and ai platforms, and your brand has become the authority and thought leader in its space. How would that feel? That’s a taste of Electric Lemonade.
“Online success hinges on two fundamental strategies: effective communication and authority. Effective communication ensures your message is heard, while authority builds trust—together, they make your brand impossible to ignore.”
– Wayne Shifflett
The most successful brands and organizations excel online by communicating clearly and effectively in a way that’s easy for potential clients and customers to understand. They focus on educating, empowering, and entertaining their audience with valuable answers, insights, practical knowledge, and meaningful solutions—acting as an empathetic and caring guide to help them make informed decisions with confidence.
For over 22 years, Electric Lemonade has helped brands and organizations build relationships, establish trust, and drive growth through clear, effective communication. This is achieved with extensively researched, professionally crafted content that bolsters authority, including expertly written webpages, engaging visuals and videos, and compelling stories with interactive experiences. By leveraging search engine optimization (SEO) and content marketing strategies, Electric Lemonade ensure brands and organizations achieve long-term goals—consistently maintaining a powerful, long-standing presence at the top of Google search results, growing a loyal following on social media, and staying ahead of the competition on artificial intelligence platforms like ChatGPT, Gemini, Perplexity, and more.
Achieve your long-term goals and objectives by scheduling a discovery call with Electric Lemonade.
Electric Lemonade’s work has been endorsed and cited by:
Unmistakably Different. Unapologetically Better
Better Content & Lasting Growth
The content produced by Electric Lemonade sets the gold standard for online publishing and SEO. It is known as 10x content. This is content that is ten times better than anything else online and built to outperform everything in its path. This content is extensively researched, delivers superior value to its audience, and is written, produced, and presented with exceptional quality.
While other agencies throw spaghetti against the wall in hopes that something sticks, Electric Lemonade takes a hyper-focused, quality-over-quantity approach to achieve long-lasting ranking and performance, keeping clients the thought leaders in their fields for decades.
Human Connection & Psychology
Human beings make most of their buying decisions with emotions, only to justify later with logic. Electric Lemonade has spent decades studying human psychology, connection, and behavior to understand how both the conscious and subconscious mind respond to direct and indirect information. This insight empowers Electric Lemonade to craft deeply meaningful digital experiences that resonate with audiences on an emotional level.
Storytelling & Engagement
People don’t buy what you do. They buy the story behind why you do it. Electric Lemonade is passionate about telling authentic stories that create emotional connections. Great storytelling builds meaningful relationships and lays the foundation for lasting trust.
Leadership, Visionary & Author
Wayne Shifflett, the visionary force behind Electric Lemonade, brings over 25 years of expertise in content marketing and search engine optimization (SEO). A true pioneer in the digital landscape, Wayne played a pivotal role in launching AT&T’s first digital marketing and SEO division. His expertise was further honed through a mentorship opportunity he obtained at Google Headquarters in 2003, where he gained deeper insights into the future of search engine marketing.
As the author of a book on search engine optimization and artificial intelligence, Wayne has shared his knowledge at top internet marketing conferences and universities, solidifying his reputation as a leading authority in the field. His work at Electric Lemonade has positioned the agency among the nation’s most respected content marketing firms, delivering cutting-edge strategies that drive long-term growth.
Example brands that Electric Lemonade has worked with or trained:
Example Case Studies
Gulfstream Aerospace
Barone Defense
Callahan Law Office
Our Philosophy
In today’s faced paced, digital world there is a competitive race to create the absolute highest quality content at scale.
Whether your brand is big or small, everyone is competing in the same space to create the best content to attract an audience and grow.
In order to rank well on Google or be seen on social media, your brand has to be a thought leader and authoritative digital publisher presenting the right content, to the right person, at the right time.
In many ways the same principles and best practices that go into publishing a best selling book should be applied to your brand’s website, social media channels, YouTube station, and Podcast. Schedule a discovery call with Electric Lemonade to learn how they can help your brand reach its long-term goals and objectives.
Testimonials
“We hold Electric Lemonade in the highest regard at Google. We consider them the “best in class” at what they do in regards to account performance along with the dedication they have for their clients.
As a matter of fact they are one of very few agencies in America that can reach us directly and have access to tools that most agencies do not have access to.”
Dan Contreras – Google
Manager, Account Strategist Team
“Electric Lemonade did an exceptional job training the Gulfstream digital marketing division. Thank you!”
Jessica Reiling – Gulfstream Aerospace Corporation
Digital Marketing Director
“Wayne Shifflett was our knowledge expert on search engine optimization and search engine marketing.
He and his team are the go to folks for digital marketing.”
William Lott
Digital Advertising
“Thank you very much Electric Lemonade for taking the time out to educate my students. Helping them make the connection from theory to practice is extremely important and could not be done without guests like you.”
Patrick Kelsey
Professor Patrick Kelsey
The Challenge You Are Facing
In this day and age, the most successful companies acquire nearly 100% of their new clients and customers directly from the Internet. The challenge for most companies is that they simply do not understand how the Internet works, nor do they have the time, staff, and resources to achieve long-term success online. The Internet has leveled the playing field, challenging mainstream media companies that used to control what we watched on television, heard on the radio, saw on billboards, or read in print publications. Today, the masses themselves are the media, every business or organization is a brand, and every brand functions as a media company. To help illustrate this concept, the explanations below describe what a brand is, what defines a media company, and the importance of attracting and retaining your audience (your potential clients and customers).
Your Brand and Media Company
A brand (or organization) is a collective group of people working together to fulfill a mission or purpose. Each brand possesses a unique personality, voice, beliefs, and characteristics, leading the general public to form associations and perceptions about it.
A media company is any organization that creates and distributes high-quality, engaging, and entertaining written, visual, and audio content across various platforms. In the past, newspapers, television, and radio owned the airwaves. Today, platforms like Google, YouTube, social media, and podcasts dominate the scene.
Your brand’s website and social media channels need to be found.
Your Audience (Your Potential Clients and Customers)
The only way for your brand and media company to thrive is by attracting an audience (your potential customers and clients). The audience you are trying to attract online is wise and knowledgeable, and they don’t appreciate being sold to. This audience primarily cares about their own interests and seeks a brand they can trust—a brand that is a true authority in its field. Such a trustworthy authority empowers and educates its audience, helping them overcome obstacles by providing valuable resources and solutions to life’s challenges. This authority takes complex information and distills it into a format understandable to the layperson, using analogies, metaphors, and short stories to clarify information. Continually evolving, this authority is always searching for new ways to offer more value than their competitors. They are authentic, humble, vulnerable, and human.
Clear Communication and Effective Content Creation
Potential clients and customers won’t engage with your brand unless you earn their trust through clear and effective communication using digital content. This content must resonate deeply with your audience. To produce exceptional content, your brand needs a well-defined strategy for digital marketing and advertising.
At Electric Lemonade, we specialize in building trust and fostering meaningful relationships. We cultivate human connections with your potential customers and clients through authoritative digital content creation, marketing, and advertising, all aimed at achieving long-term brand goals. Instead of merely selling, we employ skillful storytelling that engages, educates, and entertains your audience. Using streamlined processes, advanced systems, and creative talent, we challenge boundaries, break barriers, set new benchmarks, and disrupt the status quo. If these results align with your vision, let’s collaborate.
A Simple Process to Getting Started
Schedule a Discovery Call
Schedule a no obligation, discovery consultation on Zoom or in-person.
Receive a Custom Proposal & Strategy
Receive a custom proposal and strategy based on your unique needs.
Start Growing
Start growing your brand online.
